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Nielsen Online has announced that their new set of services will help marketers in managing their brands online. It is becoming very important to watch how your brand is performing not only in offline word but also in online world especially on social network site, on web sites where users of those web sites create content which is often not moderated by web site owners strictly. This new service from Nielsen is part of their Digital Strategic Services Group. US presidential campaigns often define importance in online media and in constant evaluation what other people are saying online. Paying big attention to online brand reputation is one of the key topics in business magazines and Internet consultants in western world but that trend will inevitably come to less developed Internet countries, as well.

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UK will be probably the first country from the group of major advertising countries in the world where the total online ad spending in 2009. will be higher than total TV ad spending according to a study released by agency GroupM (part of WPP network).

Also, it is estimated that online ads will surpass TV ads in Sweden within the next 12 months. Logical answer for UK market is that BBC is publicly funded so they are not depended on advertisers.

WPP’s GroupM in their study “This Year, Next Year” study doesn’t think that online ads will surpass TV ads in UK in 2008. they predict that at the end of 2008. online ads will have 24.8% and TV ads 26% of marketshare.. However, they also think it will happen in 2009.

It is interesting that the forecasted Internet spending be more than 10% of the total global ad spending.

Click here for more info.

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Many of you probably ask yourself where are new posts from eMarketingBlog.com Well, I was very busy with preparing my new project, a social networking web site called Karike.com to get from (almost) private beta to a public beta. In the next week we will start with online advertising, I have already placed Karike.com logos on some of mine web site (see in the upper-right corner).

Now, a little bit about the service. Karike.com is a social networking web site aimed to Serbian market. There you can post your photos (where your face can be seen) so other people can rate you, you can place photos in your albums, have your own blog, play thousand popular online games, read news that interests you at one place via RSS, make clubs… It is a local version of a highly popular Rate.ee web site, and part of the Estonian company Rate Solutions. Rate Solutions has or soon will have local social network sites in more than 12 countries in Europe and in some countries outside of Europe like Brasil. It is very exciting to be part of this team even when Facebook and other international social networks are very popular. It is a challenge.

I suggest you to register on Karike.com and see if you are Hot or Not

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Loic Le Meur, a well-known French Internet entrepreneur (his latest venture is video site Seesmic) compiled an useful 10 tips for launching a startup. Many of those (maybe all) tips you already know but it is nice to have it at one place.

Click here to read his tips.

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Yes, I know, more than $3,500 is quite enough. Anyway, it is not a problem when there are vidcasts :-).

Conversation with Mark Zuckerberg

Conversation with Steve Ballmer (yes, he is Microsoft CEO or a.k.a. for his speach “Developers, developers, developers” :-))

You can find all video clips from Web 2.0 Summit here.

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Pierre Chappaz, is a former Netvibes co-CEO and more important he cofounded a company Kelkoo which was acquired by Yahoo for 579 million USD in 2004. announced that he is going to invest in an Internet startup based on the best 2-minute video pitch. We suggest that you find some French guy (or maybe even better French girl :-)) for your team. First, to read and undesrtand his announcement and also it doesn’t hurt that the pitch be in French (you know that French can be vulnerable about English language). This is great PR for him.

So, here is the chance for you 5 minutes of fame. Ooops, 2 minutes of fame. Go get ‘em tigers. Good luck!

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• I don’t like copy & paste methods for making content Blic newspaper published 3 articles from B92 Tehnopolis without permission #
• And two of the articles are without author name, either! Blic is one of the most read daily newspaper in Serbia. http://tinyurl.com/ywnshc #
• I’m compiling questions for the interview with Jimmy Wales, founder of Wikipedia. Do you have some question suggestion? #

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• I like weekends #

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• Serbia football players played 0-0 with Armenia Sometimes I wonder how they get such a good salaries #
• In less than a hour Stardust movie premier starts. I got free tickets from Microsoft #
• Recenly I came back from the Saturday Belgrade night-out. Startdust movie is fantastic story about love! It is "a must" if you are romantic #

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• Sorry for not twittering lately - busy, busy, busy One of my duties are that now I’m a civilian soldier, too #

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